This report studies the Fabric Softener market status and outlook of global and major regions, from angles of players, regions, product types and end industries; this report analyzes the top players in global and major regions, and splits the Fabric Softener market by product type.
Fabric softener is firstly popular in USA and Europe. Currently, it is mainly consumed in AsiaPacific and Europe. USA consumption amount decreased from 406.72 K MT in 2012 to 378.46 K MT in 2017, with an average decrease rate of 1.43%. It seems that "ecoconscious" consumers are looking to limit the amount of chemicals they use in their homes, dealing softeners a blow. While Asia Pacific demand for fabric softener increased from 2218.18 K MT in 2012 to 2750.04 K MT in 2017, with an average increase rate of 4.39%. Huge population amount drive the consumption of fabric softener in Asia Pacific region also it has great market potential.
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The major players in global Fabric Softener market include
- P&G
- Unilever
- Church & Dwight
- Colgate
- Henkel
- Ecover
- Scjohnson
- Werner & Mertz
- Sodalis
- KAO
- Lion
- Mitsuei
- Pigeon
- AlEn
- Blue Moon
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On the basis of product, the Fabric Softener market is primarily split into
- Liquid Fabric Softener
- Fabric Softener Sheets
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