Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by GlobalData as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.
Key Findings
— Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
— 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
— The concept of craft sodas has mainstream appeal.
— 56% of consumers globally would like to see more “craft” style non-alcoholic beverages.
Synopsis
“Adultifying Soft Drinks” explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars — formulation, positioning, and packaging.
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Table of Contents
1. Introduction
2. Trend Opportunities
— Formulation
— Promotion
— Packaging
3. Conclusions
4. Appendix
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